Overview
The streaming wars heated up in Q4 2023 following some shifts in strategy and clarity in consumer behavior. Ad-supported tiers continue to pick up steam on the back of weaker consumer sentiment. Advancements of AI in advertising pose a strong value proposition to many companies looking to reach their target customer in new ways. However, these advancements do not come without consequence. Sports continues to solidify itself as a focal point in the portfolios of all streaming platforms. All streaming players have recognized the strength of sports as an acquisition tool. This report covers developments in domestic versus international performance and strategy. It also highlights developments in sports as a tool for acquisition and the impact of ad-supported tiers as an alternative for price sensitive consumers.
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Tyler Graham
Research Analyst at Counterpoint Research | Focus in Mobile Handsets and Automotive | Business Administration Graduate from CSU | Certified in Market Research/Data Analytics
