Southeast Asia Smartphone New Launches Report: September 2023

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Sep 25, 2023

Overview:

This is a first-of-its-kind, smartphone report from Counterpoint Research for the Southeast Asia region. It focuses on the smartphone models that were launched in Q2 2023. It compares YoY launch strategies used by smartphone OEMs in the quarter. This report also details the number of launches from each key OEM and breaks them down into price ranges to analyze how launch dynamics have changed in the face of reducing demand. It details the important specifications being considered by consumers in the region and how new OEMs are looking to grab share from established players.

Table of contents: Base data

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Category

Industry

Smartphone

Report Type

Report

Summary

Published

Sep 25, 2023

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Author

Glen Cardoza

Glen Cardoza is a Senior Analyst at Counterpoint Research tracking smartphones and related ecosystems in emerging Asia. He also tracks the global secondary smartphone market. He has done his MBA in marketing and joins Counterpoint after a 7-year stint in core market research including primary quantitative and qualitative research with global players like Nielsen. His expertise lies in the smartphone and automotive sectors

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