Search in Our Research Portal
Southeast Asia Smartphone New Launches Report: September 2023
Overview:
This is a first-of-its-kind, smartphone report from Counterpoint Research for the Southeast Asia region. It focuses on the smartphone models that were launched in Q2 2023. It compares YoY launch strategies used by smartphone OEMs in the quarter. This report also details the number of launches from each key OEM and breaks them down into price ranges to analyze how launch dynamics have changed in the face of reducing demand. It details the important specifications being considered by consumers in the region and how new OEMs are looking to grab share from established players.
Table of contents: Base data
...Existing Subscriber?
Sign-in to continue reading.
New to Counterpoint
Register to our service
Category
Summary
Category
Published
Sep 25, 2023
Author
Glen Cardoza
Glen is a Senior Research Analyst at Counterpoint Research looking after the smartphone ecosystem in Southeast Asia and the global refurbished smartphone market. He has done his MBA in marketing and joins Counterpoint after a 7-year stint in core market research with global players like Nielsen. He has experience in primary quantitative as well as qualitative research. His expertise lies in the telecommunication and automotive sectors.
Related Research
Feb 27, 2024
Mar 18, 2024