Southeast Asia Smartphone New Launches Report, Q3 2023

Dec 22, 2023

Overview:

This is a Southeast Asia report which focuses on new smartphone launches, their volumes, and the 5G share which are all showing a changing trend in Q3 2023 compared to last year. It details YoY launch strategies used by smartphone OEMs in the quarter and the volumes that have been shipped. The increasing share of 5G smartphones has been detailed here as well. This report covers the key Southeast Asian countries of Indonesia, Thailand, the Philippines, Vietnam, and Malaysia. It is an original report that is a part of Counterpoint Research’s Southeast Asia Monthly Smartphone Tracker.

Table of contents: Base data

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Author

Glen Cardoza

Glen is a Senior Research Analyst at Counterpoint Research looking after the smartphone ecosystem in Southeast Asia and the global refurbished smartphone market. He has done his MBA in marketing and joins Counterpoint after a 7-year stint in core market research with global players like Nielsen. He has experience in primary quantitative as well as qualitative research. His expertise lies in the telecommunication and automotive sectors.