Overview: Global smartwatch shipments fell 9% YoY in Q4 2024, marking the fourth consecutive quarter of YoY decline in global smartwatch shipments. HLOS smartwatch shipments declined 4% compared to the year-ago period. Among major brands in the HLOS smartwatch market, Apple was the only one to experience a YoY decline in shipments, offset by gains from Samsung, Huawei, Garmin, and others.
By region, a significant slowdown in the growth of India's once-booming local smartwatch brands along with a decline in NAM region contributed to the overall fall of the smartwatch market.
We expect the India market to slightly recover and suffer only a single digit in 2025. Due to intense competition and lower margins, fewer new entrants are expected to the market in 2025. OEMs are expected to focus more on higher price segments with more accurate sensors and features to gain the consumer demand.
This Excel report provides the smartwatch shipment forecast by key brand and region until 2027 including its ASP.
Table of Contents:
• Definition of Smartwatch
• Key assumption
• Global Shipments and Value by Brand
• Regional Shipments and Value
Published Date: March 2025
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Category
Industry
Consumer Electronics , IoT
Service
Report Type
Report
Time period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch and India Hearables market analyst and consultant, specializing in the evaluation and assessment of leading market players' performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as an Knowledge Management Associate in ZS Associates. He holds a Masters degree in Pharmaceutical Sciences.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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