US Black Friday Smartphone Sales Rise 2% YoY Helped by Strong Promotions
US Smartphone sales during Black Friday Week 2024 (November 24-30) increased 2% YoY as most channels improved or maintained similar smartphone deals YoY. In many channels, flagship devices from Apple, Google and Samsung had discounts of $1,000 or more. Google performed well with sales increasing 15% YoY during Black Friday week driven by the popularity of its four Pixel 9 series models. The Pixel 9 Pro XL accounted for about 50% of Google’s sales during the week. Apple’s sales rose 4% while those of Samsung remained relatively flat.
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Blake Przesmicki
Research Associate at Counterpoint Research | Specialize in Smartphones and Consumer Electronics | BA in Journalism, Advertising and Media Studies from the University of Wisconsin-Milwaukee |
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