Smartphone Refurbishers Turning to Automation to Overcome Growth Challenges
Overview:
Global refurbished smartphone sales have never been higher, but growth is flatlining: Consumers are holding on to their devices for longer than ever, slowing down sales of new smartphones and reducing supply of second-hand devices. Meanwhile, many consumers are still hesitant to buy refurbished devices due to a lack of trust in the process. This report examines how, to ensure profitability and growth in this challenging market, many refurbishers are automating their operations to increase scale, efficiency and consumer confidence.
Table of Contents:
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Category
Industry
Smartphone
Report Type
Report
Time period
Other
Summary
Published
Jan 17, 2025
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Author
Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).
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