Apple 360: iPhone's Growth has Slowed Down but Apple's Innovation has Not
Overview:
Apple has always been a leader in innovation. The company has pioneered several product categories and business models including the iPhone, iPad, AppStore and iTunes. However, recently, Apple’s innovation prowess has been brought into question as its latest iPhone 16 series failed to generate substantial buzz due to only incremental upgrades and the brand’s delayed foray into the foldable form factor and GenAI. However, to truly understand Apple’s innovative spirit, we need to look behind the scenes within Apple’s entire ecosystem.
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Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer
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Jul 24, 2024