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Overview:
Smartphone sales remain flat, China declines further, shipments above sales
- Global smartphone sales remained flat Month-on-Month (MoM) in March. Sales in China declined to their lowest level since February 2020 due to weak demand and lockdowns in several provinces. The MoM decline in China was somewhat offset by increased demand in India. Sales in the US also increased, driven by the first full month of sales of the Galaxy S22.
- Shipments (sell-in) improved MoM in March from a low base in February, however they remained lower than a year ago. Weak demand has led to an inventory build for OEMs, especially in China. Shipments in Eastern Europe also declined as several OEMs exited the Russian market and the Russia-Ukraine conflict created uncertainties. OEMs will find it incrementally harder to make sales in 2Q as channels face slowing demand and already have ample inventory.
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Category
Industry
Mobile and Telecom
Report Type
Report
Time period
Monthly
Summary
Published
Apr 28, 2022
Author
Varun Mishra
Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Emerging Markets. He also tracks Global Refurbished Smartphone market. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelors degree from Coventry University, UK.
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