In July handset sell-through picked up slightly from June’s drop. The Chinese market is stable. However, India and APAC market decreased during July. Sell-in has also dropped again so the inventory levels remain manageable in most countries.
Smartphones remained at 69% of the market in July – stable since May. Android share in the smartphone category continues to increase, it accounted for 84% of the smartphone market, while the iOS share decreased once more to 12%.
Samsung’s share continues to slide as well as Apple and most Tier 1 brands except LG. Huawei, Lenovo and ZTE showed growth and with good reason – most of their latest models were positioned in the growing price band - sub $200.
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Category
Industry
Smartphone
Report Type
Report
Time period
Monthly
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