Monthly Market Pulse - February 2020

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Apr 2, 2020

Key Takeaways:

Global handset sell-in and sell-through declined

  • Annual sell-through dropped 18% for handsets and 14% for smartphones. Handset sell-in shipments dropped slightly more as COVID-19 spread rapidly.
  • Most of the drop in February was caused by China and Italy. Most other countries were still showing steady demand.
  • There are observations that production from China showed a sharp decline, but this was also due to the Chinese New Year which was expected.
  • Sell-in shipments were 108 million units for handsets during February showing a 22% drop compared to last year.
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Category

Industry

Smartphone

Report Type

Report

Time period

Monthly

Summary

Published

Apr 2, 2020

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