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Key Takeaways:
Global handset sell-in and sell-through declined
- Annual sell-through dropped 18% for handsets and 14% for smartphones. Handset sell-in shipments dropped slightly more as COVID-19 spread rapidly.
- Most of the drop in February was caused by China and Italy. Most other countries were still showing steady demand.
- There are observations that production from China showed a sharp decline, but this was also due to the Chinese New Year which was expected.
- Sell-in shipments were 108 million units for handsets during February showing a 22% drop compared to last year.
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Category
Industry
Mobile and Telecom
Report Type
Report
Time period
Monthly
Summary
Published
Apr 2, 2020
Author
Hanish Bhatia
Hanish is an Associate Director with Counterpoint Technology based in Toronto, Canada. He has 8+ years of industry experience in providing market research and strategic consulting across various industry sectors. He tracks developments in the mobile handset, telecom and IoT industry value chain. He brings in the vast experience of providing advisory services to OEMs & component manufacturers, network operators, private equity firms and technology companies. He played a pivotal role in helping Chinese OEMs set up their manufacturing base in India under the “Make in India” program.
