Mobile Handset Forecast by Region (Long Term) Mar 2022
Overview:
When forecasting the smartphone market, we aim for a balanced forecast. This is where there is a roughly equal probability that the next change we make to the market size will be either up or down. Through many years of forecasting this market, we have observed that rarely all of the bad things that can possibly happen, do happen. Similarly, rarely all of the positive things that can happen do happen. Typically we see a pattern of some good and some bad things. In the current environment, it can be hard to find the positives, but they are out there. Looking into 2022, the market remains volatile. There are several factors that are likely to continue to weigh on the market. We will therefore be updating the headline forecast more frequently as we come to better understand the full ramifications of further blows to stable market conditions that we had come to expect in the period pre-2020.
The global smartphone market in 2021 was 1,392 m units, an annual growth rate of 4.5%.. Despite pent-up demand for smartphones, 2021 was still lower than expected growth rate, mainly due to a re-emergence of COVID-19 mutations, a shortage of key semiconductor components and a continued sluggishness in the China market.
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Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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