Market Monitor | Quarterly Vendor Revenue By ASP Q2 2023

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Aug 21, 2023

Overview:

  • Global handset market wholesale revenue declined 9% YoY and 16% QoQ to close to under $87 billion in Q2 2023.
  • Smartphone revenue share accounts for close to 99% of the overall handset market by revenue.
  • The top five smartphone brands contributed almost 80% of the total revenue.
  • Global smartphone ASP remained flat YoY but declined 12% QoQ as Apple's shipment share experienced cyclical declines.
  • Apple led the global smartphone market in revenue terms in Q2 2023 with new iPhone revenue share of over 45%, a second-quarter record.

Table of Contents:

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Category

Industry

Mobile and Telecom

Report Type

Report

Time period

Quarterly

Author

Harmeet Singh Walia

Harmeet works in Counterpoint Research’s India team, where he focuses on smartphone shipment forecasts, extended reality, consumer research and consulting projects. He was previously a consultant, formulating digital transformation & M&A strategies for companies in sectors including TMT and electronic manufacturing. He also has over five years of analyst experience working for the Economist Group and in investment banking. Harmeet holds a finance-focused masters from Warwick Business School.

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