Market Monitor: Quarterly Vendor Revenue ASP Smartphones and Feature Phones 2020 Q4

Feb 19, 2021

Summary:

Global handset market wholesale revenue grew 6% YoY during the fourth quarter of 2020.
Smartphone share accounts for 99% of the overall handset market by revenue.
The smartphone market reached USD 127.8 Billion in revenue, growing 8% YoY, driven by holiday season demand and exceptional performance by Apple.
Apple captured 51% of overall smartphone revenue. Apple’s wholesale ASP increased 3% YoY driven by the strong performance of latest 5G phones.
Overall smartphone market ASP increased 8% YoY driven by outperformance of Apple’s iPhone 12 series.

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