Overview:

Global smartphone shipments declined 9% YoY and 10% QoQ in Q2 2022 to 295 million units. This was the first quarter where shipments dropped below 300 million units since Q2 2020 when the COVID-19 pandemic started. China’s smartphone shipments fell 14% QoQ and 18% YoY in Q2 2022 to reach 63.47 million units. China’s market share dropped to 21.5% in Q2 2022 from 23.92% in Q2 2021. Although the 618 shopping festival in June provided some boost, the market continued its decline due to disruptions caused by lockdowns, which hurt OEMs and consumer sentiment. LATAM was the only region with annual and quarterly growth in Q2 2022. LATAM’s smartphone shipments grew 10% both YoY and QoQ to reach 34.10 million units, led by Brazil, Mexico and Colombia where the shipments grew 10%, 8% and 27% YoY, respectively. The European market remained riddled with economic problems. The Russia-Ukraine war hurt the market and sharply increased the cost of living, thus resulting in reduced consumer demand. Smartphone shipments declined 20% QoQ and 18% YoY in Q2 2022 to reach 37 million units.

Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (55+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. The report also comes with a carefully chosen featured section based on the quarterly happenings. This quarter, the section is on trends and analysis of IoT world 2019, which was attended by team Counterpoint.