Overview:
LATAM smartphone shipments grew 4.2% YoY in Q4 2023. This is the region's second consecutive quarterly rise following a double-digit percentage decline during H1 2023. LATAM smartphone shipments fell 3.6% YoY in 2023 as consumer purchasing power was weakened by the economic crisis. This was the biggest drop since 2020 and higher than the previous forecast. The aggressive competition from Chinese brands was unable to offset the decline.
This report analyzes which brands are winning and which are losing in this growing market. How smartphone price segments have evolved and the OS technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We forecast a 3.3% increase in the 2024 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.
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Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
