Overview:
Smartphone shipments in Latin America (LATAM) fell 4.8% QoQ but climbed 14% YoY in Q2 2024. The YoY growth was driven by increased competition from Chinese OEMs in the low-price smartphone market that fueled higher demand. In Q1 2024, OEMs built inventory for Mother’s and Father’s Day due to which shipments decreased sequentially in Q2 2024.
This report analyzes which brands are winning and which are losing in this growing market. How smartphone price segments have evolved and the 5G technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We forecast a 12.9% increase in the 2024 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.
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Author
Tina Lu
Tina has extensive consulting and analysis experience across a number of industry sectors including more than 14 years in the technology industry. Before Counterpoint, Tina spent more than 9 years in Nokia working in multiple roles and geographic regions. Tina also worked in brand and product marketing for Bestfoods-Unilever and BGH. Tina holds an MBA degree from the Thunderbird School of Global Management.
