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India TWS, Smartwatch and Smart Band Market Analysis Q2 2021
Overview:
India TWS market grew 68% YoY in Q2 2021. This growth was driven by new launches in the affordable price segment along with improved features. boAt maintained its lead for the fourth successive quarter in Q2 2021, posting 426% YoY growth. OnePlus and realme captured the second and third spots respectively. boAt maintained its lead for the fourth successive quarter in Q2 2021, posting 426% YoY growth. OnePlus and realme captured the second and third spots respectively. The share of the INR 1,000-INR 2,000 price band grew to 60% of the overall shipments in Q2 2021 compared to 25% in the same quarter last year.
India Smartwatch market grew 18% QoQ and 206% YoY in Q2 2021. This growth was mostly driven by new entrants and new launches. Noise maintained its lead for the fourth successive quarter in Q2 2021. boAt gained the second position and grew at 34% QoQ. Local brands further strengthened their position in India’s Smartwatch market, contributing more than two thirds of the total shipment volume. The share of the INR 2,000-INR 3,000 price band grew to 54% of the overall shipments in Q2 2021 compared to 5% in the same quarter last year.
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Published
Sep 14, 2021
Author
Anshika Jain
Anshika is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 10 years of work experience in market research and business intelligence field. She led various research and consulting projects for multiple sectors including BFSI and Telecom. Apart from this, she also has key client handling experience with leading MNCs. She holds a Master's in Business Administration from IMT Ghaziabad, specializing in Finance; and a Bachelor's degree in Economics from Hansraj College, Delhi University.
