Overview:
India TWS market grew 68% YoY in Q2 2021. This growth was driven by new launches in the affordable price segment along with improved features. boAt maintained its lead for the fourth successive quarter in Q2 2021, posting 426% YoY growth. OnePlus and realme captured the second and third spots respectively. boAt maintained its lead for the fourth successive quarter in Q2 2021, posting 426% YoY growth. OnePlus and realme captured the second and third spots respectively. The share of the INR 1,000-INR 2,000 price band grew to 60% of the overall shipments in Q2 2021 compared to 25% in the same quarter last year.
India Smartwatch market grew 18% QoQ and 206% YoY in Q2 2021. This growth was mostly driven by new entrants and new launches. Noise maintained its lead for the fourth successive quarter in Q2 2021. boAt gained the second position and grew at 34% QoQ. Local brands further strengthened their position in India’s Smartwatch market, contributing more than two thirds of the total shipment volume. The share of the INR 2,000-INR 3,000 price band grew to 54% of the overall shipments in Q2 2021 compared to 5% in the same quarter last year.
...Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Service
Report Type
Report
Contact us
Author
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
