Overview
TV Shipments remained flat during the quarter, as there is a demand cool down in the first quarter of the year. 32” TV leads the total TV market, while 43” and 55” screen sizes TVs share are increasing. Online channel share increased to 34% during the quarter, as Republic Day sales have led to an increase in sales from online channels. Xiaomi continued to maintain its lead in the market in Q1 2023 and it was followed by Samsung and OnePlus. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.
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Author
Akash Jatwala
Akash Jatwala is a Research Analyst at Counterpoint, specializing in Smartphone AP/SoC, Smart TVs, and 5G Networks Infrastructure. With a PGDM in Finance from IMT Nagpur, and a B.Com from Calcutta University, Akash brings over 5 years of experience in analyzing technological advancements and market trends within the device ecosystem.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
