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Overview
TV Shipments remained flat during the quarter, as there is a demand cool down in the first quarter of the year. 32” TV leads the total TV market, while 43” and 55” screen sizes TVs share are increasing. Online channel share increased to 34% during the quarter, as Republic Day sales have led to an increase in sales from online channels. Xiaomi continued to maintain its lead in the market in Q1 2023 and it was followed by Samsung and OnePlus. In this report, we have analyzed this market in detail covering brands strategy, price band analysis, market drivers along with forecast.
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Published
Jun 21, 2023