Overview: India smartwatch market witnessed a decline of 30% YoY in 2024. The market is facing a downturn due to a slower replacement cycle, mainly driven by limited differentiation in the lower price segments. Noise led the shipment share in Q4 2024, followed by Titan(Fastrack), and boAt. Together, the top 3 brands constitute 54% of shipment share. While budgetary price band witnessed the decline, the premium price bands registered shipment growth.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specs (40+)
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Author
Harshit Rastogi
Harshit Rastogi is an Analyst based out of Gurgaon, India. He closely tracks global handset market ecosystem and wearables. He has over 4 years of experience analysing trends and deriving strategic insights for key stakeholders.
Mahima Jatwala
.Mahima Jatwala is a Research Associate at Counterpoint, specializing in Smartphones, and Smart Wearables. She holds an PGPM in Marketing from IBS and a Bachelor of Commerce degree from Calcutta University. With over three years of experience, Mahima has developed expertise in analyzing technological advancements and market trends within the device ecosystem.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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