India Smartphone Monthly Model Tracker 2023 Oct (Online Channels)
Overview:
The India smartphone market grew by 16% YoY in Oct 2023, driven by the elongated Festive season sale which started early during the month. 5G smartphone models were one of the major talking points for OEMs during the sale, resulting in 5G shipments rising 2X YoY in Oct 2023. Apple and vivo were the leading 5G brands during the month. Samsung led the India smartphone market with 16.4% share in Oct 2023, driven by its increasing focus on the premium segment. vivo was at a close second spot with 16.1% share driven by its T series and the new V series models. The online share in Oct 2023 was at 49% with Xiaomi leading brand on the channel followed by Apple. ‘Big Billion Day’ and ‘The Great India Festival’ hosted by Flipkart and Amazon were the major attractions during the month. The promotions for festive season sale were visible on both offline and online platforms with diminishing differences in offer prices between the two channels.
In this report you will find India shipments by:
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Author
Shubham Nimkar
Shubham Nimkar closely tracks the Indian Smartphone market. With a background in social media marketing and degrees in Electronics & Telecommunication and MBA Marketing from BIMTECH, Greater Noida, he operates from Navi Mumbai. He has more than 2 years of experience working on India and Vietnam Smartphone market.
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