India Smartphone Monthly Model Tracker 2022 June (Online Channels)
Overview:
India’s smartphone shipments grew 9% YoY but fell 5% QoQ to reach almost 37 million units in Q2 2022 (April-June). The YoY growth was primarily driven by a lower base in Q2 2021 due to the second COVID-19 wave. The QoQ drop was due to macroeconomic headwinds affecting consumer demand.
Online Channels share was increased to 48% in Jun 2022 driven by realme, Xiaomi, Samsung and Poco. However, offline channels are expected to bounce back in 2022. According to our latest forecast, we believe offline channels will capture 53% shipment share in 2022. Flipkart led the Indian online smartphone market with 56% share in Jun 2022
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects.
She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.
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