Overview: India smartphone market witnessed 1% YoY growth during Festive season sale in 2024 driven by premium segment, 5G upgrades and easy financing. The overall ASP witnessed 9% YoY growth as the premium segment share reached 24%. Among brands, Motorola was the fastest growing brand with almost 100% growth in its sales. Brands came up with different marketing strategies and offers to attract customers. Apple smartphones were in focus during the start of the online sale and as the sale went by Offline Channels sales picked up as well.
In this report you will find:
- Festive Season Sales, 2024: Key Trends
- India Smartphone Festive Quantitative Analysis
- Overall India Smartphone market Festive sales
- India Smartphone Festive Sales by Brand by Channel
- India Smartphone Festive Sales by Ecommerce platform
- India Smartphone Festive Sales by Price Segment
- India Smartphone Festive Qualitative Analysis – Online Platforms
- India Smartphone Festive Qualitative Analysis – Offline Platforms
- India Smartphone Festive Brand Performance and Highlights
Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Contact us
Author
Shubham Singh
Shubham Singh is a Research Analyst at Counterpoint Technology Market Research, based in Noida, specializing in tracking mobile devices and ecosystems. With over four years of expertise in both quantitative and qualitative research, his insights on market trends are widely sought after and quoted by leading media platforms. Shubham brings a sharp analytical perspective to the smartphone sector. He holds a B.Com (Honors) degree and continues to make a significant impact in the ever-evolving world of mobile technology.
Shubham Nimkar
Shubham Nimkar closely tracks the Indian Smartphone market. With a background in social media marketing and degrees in Electronics & Telecommunication and MBA Marketing from BIMTECH, Greater Noida, he operates from Navi Mumbai. He has more than 2 years of experience working on India and Vietnam Smartphone market.
Related Research
Dec 12, 2024
Nov 30, 2024
Dec 9, 2024