Overview:
The India smartphone market grew 3% YoY and 5% MoM, driven by sales on both online and offline platforms aimed at reducing inventory. Offline channels played a central role in this expansion.
The top five smartphone brands contributed to a 67% share of the overall shipments in July 2023. vivo moved to the top of the India smartphone market for the first time in 2023 with a 17% share in July 2023, driven by the mid-segment Y-series and T-series models.
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Sep 7, 2023