Overview
Smart TV Shipments remained flat and declined 2% YoY in Q1 2023 due to the post-festive season cooling period. Xiaomi continued to maintain its lead in the market in Q1 2023 and it was followed by Samsung and OnePlus. 43” and above Smart TVs are growing rapidly, and the price band of sub-INR 20,000 becomes the sweet spot as its share is increasing. This report analyses the shipments of TVs splitting them on ASPs, price bands, and revenues along with channel and category split. It also includes model and specs level analysis.
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Author
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
Akash Jatwala
Akash Jatwala is a Research Analyst at Counterpoint, specializing in Smartphone AP/SoC, Smart TVs, and 5G Networks Infrastructure. With a PGDM in Finance from IMT Nagpur, and a B.Com from Calcutta University, Akash brings over 5 years of experience in analyzing technological advancements and market trends within the device ecosystem.
