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India Quarterly Handset Outlook Jun 2020
Overview:
India Smartphone Market is estimated to decline by 8% in 2020 as due to COVID-19 pandemic. In a measure to control the pandemic, Indian Government imposed a lockdown on the country but due to the negative strains seen on the economy by the said lockdown, the country started to "Unlock" itself starting from June 1 when Unlock 1.0 came into force. The offline market and the online market were now open at all places except in some containment zones. As the country started to go adjust from ":Lockdown" to "Unlock" we saw the saw the smartphone market recovering faster than expected as the pent-up demand came into play. Post-Lockdown sales have made us a little more optimistic towards the market for this year. One Major Incident that affected the market was India-China clash at borders. That clash led to a strong Anti-China wave in the country which is reflected in the sales of June 2020. The biggest beneficiary of this wave is Samsung which regained the #1 spot in the Indian Smartphone market for June.
This report provides quarter wise forecasts for key vendors in India by analysing the shipments (in millions) since Q1 2016. This report contains historic handset data by smartphone and feature phone up to Q1 2020 and the same is forecasted up to the end of 2022. It also gives the market share, shipments, retail revenues and retail ASP of these smartphone and feature phone by vendors. We have also included handset volumes by cellular tech and by OS for the vendors in India.
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Category
Industry
Mobile and Telecom
Report Type
Report
Author
Ankit Malhotra
Ankit Malhotra is a Research Analyst based out of Gurgaon. His speciality lies in Smartphones and related technologies but is always looking to expand his horizon. Before joining Counterpoint, he worked as a Product Manager for Vivo.
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