India Monthly Smartphone Market Analysis and Insights, August 2024
Overview:
The Indian smartphone market grew 1% YoY and 12% MoM in August 24. The continuous promotions throughout the month from OEMs and channels due to festive and freedom sales along with multiple new launches contributed to this growth.
ASP of smartphones in the Indian market saw a single digit YoY increase, rising to $282. The mid-range and premium segments were the primary drivers of this growth, witnessing the highest YoY gains. Nearly every major smartphone brand experienced a rise in ASP during the month, highlighting the overall trend toward higher-priced devices.
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Kamal Singh
Kamal Singh is a market and product researcher with over six years of overall experience. He is currently focused on the Indian smartphone market and global smartphone markets at Counterpoint Research. He manages monthly and quarterly analyses of smartphone shipments in India, assisting brands with their needs. Kamal tracks smartphone inductions and promotions and conducts shipment analysis. He also handles ad hoc tasks in other areas while providing analytical support for client requests. With a mechanical engineering background, he is proficient in global market trends and strategic research.
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