Overview:
The India smartphone market declined 2% YoY but grew 37% MoM in Sep 2023 driven by the imminent Festive season preparation led by e-commerce platforms Amazon and Flipkart. Indian smartphone market ASP grew 7% YoY and reached $286 (Retail) in Sep 2023. The shipments in (>$650) price band have grown by 36% YoY while the shipments in $250-$400 price band have also grown significantly by 54%.
Samsung held a leading position with a 19% market share driven by Galaxy A14 5G and Galaxy A04e. The top five smartphone brands contributed 65% share in the overall shipments in Sep 2023. Chinese brands share accounted to 72% in Sep 2023 driven by vivo, realme Xiaomi, Oppo.
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Shubham Singh
Shubham Singh is a Research Analyst at Counterpoint Technology Market Research, based in Noida, specializing in tracking mobile devices and ecosystems. With over four years of expertise in both quantitative and qualitative research, his insights on market trends are widely sought after and quoted by leading media platforms. Shubham brings a sharp analytical perspective to the smartphone sector. He holds a B.Com (Honors) degree and continues to make a significant impact in the ever-evolving world of mobile technology.
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