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India Monthly Smartphone Market Analysis 2021 Jun
Overview:
India’s smartphone shipments grew 82% YoY to reach over 33 million units in Q2 2021. However, the market declined 14% sequentially due to a fall in consumer sentiment during the second COVID-19 wave. But the decline was less than expected due to the resilient nature of the smartphone market.
Smartphone shipments witnessed low volumes during April and May. However, the market saw a pent-up demand in June as restrictions were lifted and stores started to reopen. Offline-centric brands were more affected during April and May as consumers were preferring online channels for purchases. Brands like Xiaomi and realme were able to maintain high volumes leveraging their better online reach. Due to the multiple use-cases and functionalities, the smartphone has become an integral part of daily life and a necessity.
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Category
Industry
Mobile and Telecom
Report Type
Report
Summary
Category
Published
Aug 4, 2021
Author
Prachir Singh
Prachir is a Senior Research Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem. He also tracks Emerging Tech Opportunities. He has 4+ years of experience in Management Consulting, providing strategical and operational insights to SMBs. He is an engineering graduate from Indian Institute of Technology, Kharagpur.
