India Monthly Smartphone Market Analysis 2021 Jul
Overview:
India’s smartphone shipments declined 3% YoY to cross 14.5 million units in Jul 2021. However, the market grew 1% MoM during the month. The yearly decline can be attributed to the high pent-up demand that was witnessed during the last year post lockdown. According to our recent retail surveys, the offline channels are witnessing high consumer demand. Also, the online channels have witnessed high demand during July 2021. Amazon hosted its “Prime Day” sale in July which drove the shipments on Amazon.
India smartphone manufacturers are experiencing component shortage issues as some 4G chipsets are in shortage. Also, the prices of some key components have risen which has impacted the prices of the active models. However, the OEMs are maintaining a healthy production run-rate in the past few months.
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Category
Industry
Smartphone
Report Type
Report
Summary
Category
Published
Sep 1, 2021
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Author
Prachir Singh
Prachir is a Senior Research Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem. He also tracks Emerging Tech Opportunities. He has a total of 10+ years of experience across various sectors like manufacturing, management consulting, strategy and operations. He is an engineering graduate from Indian Institute of Technology (IIT), Kharagpur.
