India Monthly Smartphone Market Analysis 2019 December
Overview:
The India smartphone market surpassed the USA for the first time on an annual level, becoming the second-largest smartphone market globally, reaching 158 million shipments in 2019 with 7% YoY growth.This is due to the growth of the mid-tier segment where Chinese brands aggressively introduced many flagship-grade features and capabilities to capture demand coming from users looking to upgrade from their first or second smartphone. Additionally, the online channels became the preferred selling platforms to introduce these products faster into the market
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
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Category
Industry
Smartphone
Report Type
Report
Summary
Category
Published
Feb 1, 2020
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Author
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
Tarun Pathak
Tarun is a Research Director with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Tarun has 10 years of work experience with a key focus on the evolving mobile device ecosystem with specialties in Emerging Markets. He understands specific mobile industry nuances, helping clients to navigate through the rapidly changing technological trends. As a Telecom Analyst he has been quoted extensively by the leading media platforms. Tarun holds a Post Graduate Diploma in Management, specializing in International Business from the Amity International Business School and is a graduate in Physical Sciences from Jammu University, Jammu in the northern Indian state of Jammu & Kashmir.
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