Global XR (VR & AR Headsets) Market Forecast, September 2024 Update

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Global XR (VR & AR Headsets) Market Forecast, September 2024 Update

Sep 10, 2024

Overview:

Given the relatively nascent development status of the global AR/VR market and the volatile nature of this phase, which may be impacted by potential changes in the strategies of key market players, this report includes three forecast scenarios for the outlook of the global AR/VR market development: the base scenario, the conservative scenario, and the positive scenario. This approach aims to comprehensively showcase the potential drivers and inhibitors in the growth of the global AR/VR market.

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Author

Flora Tang

Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.