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Overview:
Global TWS sales in Q4 2023 increased 2.3% YoY to 83 million units, while the revenue declined 18% YoY. North America experienced a slight growth, but other regions experienced YoY declines except China market, which started to recover. Apple’s sales decreased 21% YoY and its revenue declined 30% YoY due to the absence of new model launches. The sub-$100 segment’s share increased by 16% YoY to take up 63% of the entire market, and the popularity of affordable models led to the widening of the gap between the sub-$100 and $100 and above segments. Growth in India and China’s TWS markets also contributed to this widening of the gap between the sub-$100 and $100 and above segments.
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Mar 12, 2024