Overview: Global smartwatch shipments declined by 9% YoY in Q4 2024. This marks the fourth consecutive quarter of YoY decline in global smartwatch shipments. The decline was fueled by shipment drop from Apple and a slowdown among India’s expanding brands, such as Noise, Fire Boltt, and boAt. In contrast, Samsung, Huawei, Xiaomi, and BBK (Imoo) saw shipment growth. Xiaomi achieved the fastest growth among the top 5 brands in Q4 2024. The global smartwatch revenues also declined YoY, majorly impacted by the 23% YoY revenue decline of Apple smartwatches in Q4 2024.
Table of Contents:
- Smartwatch Shipments Trends
- By Device Type
- By OEM
- By Price Band
- By Region
- Smartwatch Spec Analysis
- Chipset
- Operating System
- Connectivity
- Smartwatch Latest Trends
- Smartwatch Chipset Market Analysis
- Smartwatch Market Forecast
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Category
Industry
Consumer Electronics , IoT
Service
Report Type
Report
Time period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch and India Hearables market analyst and consultant, specializing in the evaluation and assessment of leading market players' performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as an Knowledge Management Associate in ZS Associates. He holds a Masters degree in Pharmaceutical Sciences.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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