Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, Aug 2022

Aug 31, 2022

Overview:
The annual smartphone shipment volume is estimated to be 1.3 billion units in 2022, down 6% YoY, with shrinking demand amid the rising global uncertainties. The reasons for further lowering the forecast are as follows;

A loweing of our evaluation of the global economy following a weaker growth outlook and stronger than expected central bank actions to combat inflation. We now believe a recession is very likely in late 2022 into 2023.
There appears to be no end in sight to the Ukraine war, and weakening supplies of grains and fuels could cause new diplomatic rows between nations.
We now expect the elevated commodity prices to continue to damage the global supply chain, while weakening consumer demand for tech products may lead to a supply glut in semiconductors and tech components.

Published Date: August 2022

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