Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, Aug 2022
Overview:
The annual smartphone shipment volume is estimated to be 1.3 billion units in 2022, down 6% YoY, with shrinking demand amid the rising global uncertainties. The reasons for further lowering the forecast are as follows;
- A loweing of our evaluation of the global economy following a weaker growth outlook and stronger than expected central bank actions to combat inflation. We now believe a recession is very likely in late 2022 into 2023.
- There appears to be no end in sight to the Ukraine war, and weakening supplies of grains and fuels could cause new diplomatic rows between nations.
- We now expect the elevated commodity prices to continue to damage the global supply chain, while weakening consumer demand for tech products may lead to a supply glut in semiconductors and tech components.
Published Date: August 2022
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