Overview:
The smartphone display market is witnessing an increasing rate of adoption of flexible OLED applied with new technologies such as LTPO OLED and foldable display.
After 2021, LCD is expected to show a sharp decline due to the loss of price competitiveness. On the other hand, Rigid OLED is expected to see an increase in market demand from 2020 to 2021. But with the reduced gap between the market unit prices of rigid OLED and LTPS LCD, the business profit margin is decreasing, making it difficult for display companies to invest in rigid OLED on a large scale. As such, the supply of rigid OLED is expected to be limited. Meanwhile, as price competition among major flexible OLED suppliers is intensifying, the price of flexible OLED is expected to drop sharply. Therefore, flexible OLED is expected to show highest growth in 2020-2022.
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Author
Jene Park
Jene (Jin Suk) is a Senior Research Analyst at Counterpoint Research based on Seoul korea, Since he started his career in Samsung, he experienced various industry and jobs including Strategy Consultant in international Consulting firms. To pursue his major interest in smart devices and connectivity, he joined Counterpoint Research team. In academic side, Jene holds a Bachelor of Economics degree in Yonsei Univ in Korea.
