Global Smart Devices ODM/EMS Industry Development and Future Outlook
Overview:
Since 2010, with the continuous development of the smart devices industry, the global industrial chain has seen gradual refinements. Major brands tend to focus on cutting-edge technology research and development, product marketing, brand upgrades and after-sales service while outsourcing their research and development, and design and manufacturing of mainstream products to an Original Design Manufacturer (ODM), Independent Design House (IDH) or Electronics Manufacturing Service (EMS).
The ODM model provides a one-stop service, ranging from product research and development, design and material procurement to production and assembly according to the needs of brands. It can bring the following advantages: 1) Improvement in the efficiency of new product development and product iteration; 2) Reduction in the cost of material procurement; 3) Reduction in supply chain management pressure; 4) Improvement in the efficiency of mass production while retaining the flexibility to meet short-term surges in production demand. Moreover, ODM is also an important partner that helps brands popularize cutting-edge technologies from the high-end market to the mass market, complete product-level transformation of key component technologies, enrich product portfolio, and increase product competitiveness.
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Author
Mengmeng Zhang
Mengmeng Zhang is a Senior Research Analyst who is tracking Mobile and Telecom at Counterpoint Technology Market Research.
Flora Tang
Flora is a Research Analyst at Counterpoint Research based out of Hong Kong. She started her career as an analyst for new market development with LeEco APAC, where she conducted market research regarding telecommunications, smart devices, internet and OTT business across APAC region. Furthermore, she moved to China Mobile International (CMI) to support globalization of the leading Chinese telecom giant, and help with strategic cooperation between CMI and global carriers. To pursue her line of interest in smart devices, IoT and mobile ecosystem, she joined Counterpoint Research team. In academics Flora holds a Master in Corporate Communications with the Chinese University of Hong Kong, and Bachelor of Law in International Relations and Regional Studies with Sun Yat-sen University.
