Global Smart Devices ODM/EMS Industry Development and Future Outlook
Overview:
Since 2010, with the continuous development of the smart devices industry, the global industrial chain has seen gradual refinements. Major brands tend to focus on cutting-edge technology research and development, product marketing, brand upgrades and after-sales service while outsourcing their research and development, and design and manufacturing of mainstream products to an Original Design Manufacturer (ODM), Independent Design House (IDH) or Electronics Manufacturing Service (EMS).
The ODM model provides a one-stop service, ranging from product research and development, design and material procurement to production and assembly according to the needs of brands. It can bring the following advantages: 1) Improvement in the efficiency of new product development and product iteration; 2) Reduction in the cost of material procurement; 3) Reduction in supply chain management pressure; 4) Improvement in the efficiency of mass production while retaining the flexibility to meet short-term surges in production demand. Moreover, ODM is also an important partner that helps brands popularize cutting-edge technologies from the high-end market to the mass market, complete product-level transformation of key component technologies, enrich product portfolio, and increase product competitiveness.
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Author
Mengmeng Zhang
Mengmeng Zhang is a Senior Research Analyst who is tracking Mobile and Telecom at Counterpoint Technology Market Research.
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
