Overview:
Smartphone OEMs are increasingly focusing on improving display brightness as it plays a crucial role in consumers' perception of display quality. Overall, OEMs are focusing on improving typical brightness across all price ranges. and in the premium smartphone market, both typical and peak brightness are significantly advancing. In line with this trend, display panel companies are developing technologies to overcome the brightness limitations of existing panels.
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Hannah Jang
Hannah Jang is a Research Associate at Counterpoint Research, based in Seoul, South Korea. At Counterpoint, she focuses on research in the smartphone, smartwatch, and XR markets. Hannah holds a Bachelor’s degree in Chinese Language and Literature from Yonsei University in Korea.
