Competitive promotional landscape drives Bell into 1.5% decline YoY for total wireless revenue in Q2 2024.
Overview:
Bell Q2 2024 earnings results showed the highest decline of wireless product revenue amongst the ‘Big 3’ carriers YoY by 9.3%. This report outlines the key takeaways form the earnings call and provides analysis of how Bell is performing in the Canadian market.
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Emily Herbert
Emily is a Research Analyst with the North American team at Counterpoint based in Toronto, Canada. She specializes in North America handset sales along with the global secondary smartphone market. Emily has a HBA in Political Science and English from the University of Toronto with a certification in Research Analytics. She has 5 years experience in the research space with previous experience with the department of Defence Research & Development of Canada focusing on AI technologies in training modules.
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