China AR/VR Ecosystem Overview_Value Chain Analysis
Overview:
The AR/VR hype in China has gone through two waves of growth, despite the relatively small market size at present. The market and investment hype in China have waned and returned to a more rational level since the beginning of 2023. This can be attributed to the dismal profitability of internet giants under macroeconomic pressures and the underwhelming sales performance of VR devices. Nonetheless, China's national government has recognized the long-term potential of XR technologies, with the XR industry prioritized as one of the top seven key industries to constitute the digital economy of China in the country's 14th Five-Year Plan. Recently, CAICT (China Academy of Information and Communications Technology) has also introduced Action plans to foster the integration of virtual reality technologies (including augmented reality and mixed reality technologies) and vertical applications from 2022 to 2026.
This report analyzes the evolution of AR/VR technologies and the primary suppliers in China. It covers various aspects such as SoC (System on Chip), optical and display solutions, sensing and interaction technologies, and ODM/EMS, among others. Additionally, the report highlights some of the most significant AR/VR use cases in both China's consumer and enterprise sectors.
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Author
Flora Tang
Flora is a Research Analyst at Counterpoint Research based out of Hong Kong. She started her career as an analyst for new market development with LeEco APAC, where she conducted market research regarding telecommunications, smart devices, internet and OTT business across APAC region. Furthermore, she moved to China Mobile International (CMI) to support globalization of the leading Chinese telecom giant, and help with strategic cooperation between CMI and global carriers. To pursue her line of interest in smart devices, IoT and mobile ecosystem, she joined Counterpoint Research team. In academics Flora holds a Master in Corporate Communications with the Chinese University of Hong Kong, and Bachelor of Law in International Relations and Regional Studies with Sun Yat-sen University.
