China AR/VR Ecosystem Overview_Value Chain Analysis
Overview:
The AR/VR hype in China has gone through two waves of growth, despite the relatively small market size at present. The market and investment hype in China have waned and returned to a more rational level since the beginning of 2023. This can be attributed to the dismal profitability of internet giants under macroeconomic pressures and the underwhelming sales performance of VR devices. Nonetheless, China's national government has recognized the long-term potential of XR technologies, with the XR industry prioritized as one of the top seven key industries to constitute the digital economy of China in the country's 14th Five-Year Plan. Recently, CAICT (China Academy of Information and Communications Technology) has also introduced Action plans to foster the integration of virtual reality technologies (including augmented reality and mixed reality technologies) and vertical applications from 2022 to 2026.
This report analyzes the evolution of AR/VR technologies and the primary suppliers in China. It covers various aspects such as SoC (System on Chip), optical and display solutions, sensing and interaction technologies, and ODM/EMS, among others. Additionally, the report highlights some of the most significant AR/VR use cases in both China's consumer and enterprise sectors.
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Author
Flora Tang
Flora is a Senior Analyst at Counterpoint Research, based in Hong Kong. With over nine years of experience in the mobile industry, she specializes in analyzing the consumer electronics market and the Chinese supply chain. Flora has held various roles in the market intelligence and business strategy functions with leading Chinese smartphone OEMs, internet company and telecom operator. She initially joined Counterpoint Research in 2017 but later moved on to play key roles in OPPO’s international business strategy in 2021 and HONOR’s corporate strategy planning in 2022. Flora has since returned to Counterpoint, where she now serves a broader array of global technology players. Academically, Flora holds a bachelor’s degree in International Relations from Sun Yat-Sen University and a master’s degree from The Chinese University of Hong Kong.
