CES 2022 Insights; Mixing Digital With In-person Again

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Feb 1, 2022

Overview:

CES 2022 was a mixture of in-person and digital experiences this year as Omicron COVID-19 cases began rising worldwide during the holiday season. Many companies, such as Verizon, T-Mobile, Amazon, GM and Amazon, decided to pull out ahead of the event, while others, such as Intel, Samsung and Sony, limited their presence and chose to do announcements via live stream only.

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Author

Varun Mishra

Varun is a Senior Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Emerging Markets. He also tracks Global Refurbished Smartphone market. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelors degree from Coventry University, UK.

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