Canada Smartphone Sales to Slip 1%-2% YoY in 2024, Hurt by Government’s Economic Measures
Overview:
Canada smartphone sales are expected to decline this year. The cut to international students, the housing crisis, increased carbon tax are a few ways in which the average Canadian will feel the impact on their disposable income.
Carriers have made adaptations to this changing market like BYOD promotions, bundling broadband and mobility to try to mitigate the high churn that has been seen within carriers and introducing new cost-effective devices that are exclusive in prepaid channels.
...Existing Subscriber?
Sign in to continue reading
New to Counterpoint?
Register to our service
Category
Contact us
Author
Emily Herbert
Emily is a Research Analyst with the North American team at Counterpoint based in Toronto, Canada. She specializes in North America handset sales along with the global secondary smartphone market. Emily has a HBA in Political Science and English from the University of Toronto with a certification in Research Analytics. She has 5 years experience in the research space with previous experience with the department of Defence Research & Development of Canada focusing on AI technologies in training modules.
Related Research
Apr 25, 2024
May 7, 2024