Overview:
The report is an extended analysis of the Bill of Materials covering the components that constitute the iPhone 12 Pro Max (Sub-6GHz). This will help in understanding the cost structure of the iPhone 12 series.
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Author
Ethan Qi
Ethan is an associate director in Counterpoint's Greater China team, dedicated to research of smart device, semicondutor and BoM analysis, and emerging technologies. Ethan has been working in the handset and semiconductor industry for 10+ years. Prior to joining Counterpoint Research, Ethan served Coolpad, VIA and Intel sequentially as senior technology researcher and product manager respectively.
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