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Overview:
boAt was the largest TWS brand in the Indian market with a 40% share in Q2 2023. The brand is gradually taking steps to increase its presence in the smartwatch category. In this report, we deep dive into boAt's business strategy, market & channel performance by shipments & ASP, along with revenue analysis for its key product segments. Additionally, this report includes the company's notable milestones, partnerships over the years, key strategies, and celebrity endorsements.
Table of Contents:
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Published
Sep 19, 2023
Author
Anshika Jain
Anshika is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 10 years of work experience in market research and business intelligence field. She led various research and consulting projects for multiple sectors including BFSI and Telecom. Apart from this, she also has key client handling experience with leading MNCs. She holds a Master's in Business Administration from IMT Ghaziabad, specializing in Finance; and a Bachelor's degree in Economics from Hansraj College, Delhi University.
