Overview:
boAt was the largest TWS brand in the Indian market with a 40% share in Q2 2023. The brand is gradually taking steps to increase its presence in the smartwatch category. In this report, we deep dive into boAt's business strategy, market & channel performance by shipments & ASP, along with revenue analysis for its key product segments. Additionally, this report includes the company's notable milestones, partnerships over the years, key strategies, and celebrity endorsements.
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Author
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
