Apple Vision Pro: A Trillion-dollar Insurance Policy
Overview:
The Apple Vision Pro is probably the most complex consumer electronics device ever made. But why is Apple launching this product when the XR market is struggling for sustained growth?
This report analyses the Apple Vision Pro – both the product and Apple’s likely motivation for launching it. The report also provides three scenarios for AVP’s possible sales volume in its first few years.
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Author
Peter Richardson
Peter has 27 years experience in the mobile industry with extensive experience in market analysis and corporate development. Most recently Peter was Global Head of Market and Competitive Intelligence at Nokia. Here he headed a team responsible for analyzing and quantifying the industry. Prior to Nokia, Peter was an equity analyst at SoundView Technology Group. And before that he was VP and Chief Analyst of mobile and wireless research at Gartner. Peter’s early years in the industry were spent with NEC and Panasonic.
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