Average Smartphone Financing Tenure Reaches 10 Months in Q2 2026; Tier 2 Markets Leads with 57% Financing Penetration in Mainline channels

Sumit Kumar

Sumit is a Senior Analyst at Counterpoint Research based out of Noida. In Counterpoint Research, he closely tracks mobile devices and ecosystem. He brings with him around 11 years of diverse experience in market research & business intelligence across multiple industries. Prior to joining Counterpoint, Sumit worked with vivo India where he was part of Strategy Insights team where he gained hands-on experience in smartphone market dynamics & competitive intelligence. He holds a Master of Business Administration in Telecom Management and a Bachelor’s degree in Computer Science Engineering

Shubham Singh

Shubham Singh is a Research Analyst at Counterpoint Technology Market Research, based in Noida, specializing in tracking mobile devices and ecosystems. With over four years of expertise in both quantitative and qualitative research, his insights on market trends are widely sought after and quoted by leading media platforms. Shubham brings a sharp analytical perspective to the smartphone sector. He holds a B.Com (Honors) degree and continues to make a significant impact in the ever-evolving world of mobile technology.