Smartphone Democratisation: Key To Future Industry Growth
PDF | 16 pages
Published date: November 2023
Overview
Despite recent turmoil in the smartphone industry, there are plenty of reasons to remain optimistic about the future. Emerging market growth remains strong, mobile technology is connecting more and more people around the world, and fierce competition amongst OEMs is pushing smartphone innovation to new heights and to new demographics. This competition has also created a new segment in the industry; that of flagship-like devices for non-flagship prices. This is not only helping more OEMs reach global scale, but is also driving the democratization of the smartphone, and by doing so, bringing exciting innovations to every region around the globe. This Whitepaper summarized the key players and trends, and focuses on realme’s journey to deliver great experiences to it’s customers.
Table of Content
- Introduction
- 1. Smartphone evolution: 2018 to today
- 1.1 Challenges remain, but emerging market growth remains strong
- 2. Key Trends
- 2.1 Industry consolidation
- 2.2 Chinese brands driving competition and innovation
- 3. realme’s industry impact
- 3.1 realme joins the “200 million Club”
- 3.2 Smartphone democratisation driving global expansion
- 4. Looking ahead
- 4.1 Outlook 4.2 Conclusion
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
