• Samsung’s renewed Galaxy A05 and Galaxy A15 models topped the list for Q2 2024, continuing the performance seen by their predecessors Galaxy A04 and Galaxy A14.
• Motorola’s refreshed low-price devices managed to maintain three spots for the brand in the list while growing sales in double digits YoY.
• Xiaomi’s Redmi Note 13 and Redmi 13C models joined the top 10 following the brand’s growth in Q2 2024.
• The iPhone 13 successfully replaced the iPhone 11 in top 10 even as its sales declined 10% YoY compared to the iPhone 11 in Q2 2023

LATAM’s top 10 best-selling smartphones accounted for more than 30% share in the region's total sales for Q2 2024, 300 basis points lower than Q2 2023. This can be attributed to the entry of more smartphone brands in the market, increasing the competition for top spots. However, the top-10 sales volume represented a 9.8% increase when compared to Q2 2023. According to Counterpoint’s LATAM shipment data for Q2 2024, a low base in Q2 2023 and the Chinese brands’ activity boosted the overall market’s growth in the region during the quarter. In the grey market, the Chinese brands’ aggressive pricing strategy is expected to prove favorable for them. Samsung lost two spots to Xiaomi in the top-10 list. The Redmi Note 13 replaced the Galaxy A54 as customers looked for lower prices, while the Redmi 13C took the remaining sales of the Galaxy A03 Core. Motorola and Apple kept the same number of spots from the year-ago period.

Source: Counterpoint’s LATAM Handset Sales Tracker, Q2

Samsung’s Galaxy A05 and Galaxy A15 series were the devices with most promotions during LATAM’s festival season covering Mother’s Day and Father’s Day. Also, customers were attracted to the Galaxy A05’s bigger display when compared to the Galaxy A04, and the Galaxy A15’s AMOLED screen. Motorola’s performance on the list was driven by its strategy to reduce the size of its portfolio to focus on a few selected models. The Moto G24 comes as a natural replacement of the Moto E22, while the Moto G04 is the brand’s bet for the low-end price band. The strategy to introduce 5G in affordable models like the Moto G54 also contributed to the brand’s good show. Xiaomi had been in and out of the top-10 list during the last year, but reached its biggest presence in Q2 2024. The Redmi 13C is sold in the <$100 price segment, the sweet spot for low-end users in the region. The Redmi Note 13 falls in the $150-$249 price band, preferred by customers looking to upgrade from the Redmi A series. Carriers in the region have started selling 5G plans, which may trigger a 5G-driven smartphone replacement cycle. Major OEMs already have at least a couple of devices each in the market. In the Q2 2024 top-10 list, the Moto G54, Galaxy A35 and iPhone 13 models were 5G. Further, 5G sales volume in the top 10 grew in triple digits YoY and will continue to grow as more smartphone brands refresh their portfolios for the region. For example, Apple is reducing its supply of 4G smartphones in the region while pushing 5G models.