Global Smartwatch Shipments Market Share (Q1 2023

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Global Smartwatch Shipments Market Share: Quarterly

Nov 28, 2024

Global Smartwatch Shipments Market Share (Q2 2023 – Q3 2024)
Brands	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024
Apple	22%	22%	31%	21%	19%	21%
Others	78%	78%	69%	79%	81%	79%

Highlights:

•Global smartwatch shipments declined 9% YoY in Q3 2024. Apple led the market with a 21% share, followed by Huawei and Samsung.
• Among the top 10 brands of Q3 2024, Xiaomi and Huawei registered the fastest YoY growth. Apple witnessed a 15% YoY decline due to less demand for its Watch S10 series when compared to the Watch S9 series.
• At 25%, India had the highest share of global smartwatch shipments in Q3 2024. China witnessed the highest shipment growth of 24% YoY, driven by Huawei, BBK (Imoo) and Xiaomi.
• In North America, HLOS smartwatches had the highest contribution with an 87% share, driven by Apple, Samsung and Garmin.
• Apple led the global smartwatch shipments in Q3 2024 with a 21% share, followed by Huawei (14%) and Samsung (11%).

*Data on this page is updated every quarter. Rankings are according to the latest quarter.

This data represents the global smartwatch market share by quarter (from 2023-2024) by top brands.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

We also have a detailed smartwatch shipments model tracker available for subscribing clients:

Global Smartwatch Market Analysis and Insights, Q3 2024

PDF File | Published Date: November 2024

This report analyses the shipments of smartwatches splitting them by device types, price bands, regions and OEMs. It also includes model and specs level analysis with OS, chipset and display split. This is a robust quarterly report with fact-based deep analysis that covers multiple dimensions and will help players across the smartwatch value chain to holistically analyze the current state of the global smartwatch market and plan ahead of competition.

Author

Team Counterpoint

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