Global Smartwatch Shipments Market Share (Q1 2023

Data

Global Smartwatch Shipments Market Share (Q1 2023 - Q2 2024)

Sep 4, 2024

Global Smartwatch Shipments Market Share Quarterly

Source: Global Smartwatch Shipments by Model Quarterly Tracker

Smartwatch Shipment Forecast by Brands & Regions

Explore the forecast for smartwatch shipments and ASPs by key brands and regions.

Global Smartwatch Shipments Market Share (Q1 2023 – Q2 2024)
Brands	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024
Apple	26%	22%	22%	31%	21%	19%
Others	74%	78%	78%	69%	79%	81%

Highlights:

• Global smartwatch shipments declined 9% YoY in Q2 2024, due to the decline in the Basic Smartwatches.
• Xiaomi claimed the position in the Top 3 spots for the first time ever, owing to the fast adoption in the past 3 quarters.
• Chinese brands including Huawei, BBK (Imoo), and Xiaomi drove the Chinese shipments and reached the highest share in Q2 2024. India region shipments dropped for the first time in history, driven by the inventory pile up and due to slow replacement cycle.
• In the NAM region, HLOS smartwatch shipments declined 16% YoY. The major decline came from Apple and Fitbit while Garmin represented 11% YoY growth.

*Data on this page is updated every quarter. Rankings are according to the latest quarter.

This data represents the global smartwatch market share by quarter (from 2023-2024) by top brands.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

We also have a detailed smartwatch shipments model tracker available for subscribing clients:

Global Smartwatch Market Analysis, Q2 2024

PDF File | Published Date: August 2024

This report analyses the shipments of smartwatches splitting them by device types, price bands, regions and OEMs. It also includes model and specs level analysis with OS, chipset and display split. This is a robust quarterly report with fact-based deep analysis that covers multiple dimensions and will help players across the smartwatch value chain to holistically analyze the current state of the global smartwatch market and plan ahead of competition.

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