Counterpoint Conversations: HERE Directions 2023 - New Frontiers for Location, Mapping & Mobility

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Counterpoint Conversations: HERE Directions 2023 - New Frontiers for Location, Mapping & Mobility

Nov 7, 2023

HERE Technologies hosted “HERE Directions 2023” event in Prague showcasing various solutions and highlighting the importance of continuous learning and innovation. The company focused on the evolution of location technology, covering map-making processes, data collection from vehicles, and the emphasis on innovation and partnerships. It also touched upon the importance of AI in automating map creation, leveraging data from a vast network of vehicles, and adapting to the era of software-defined vehicles.

Electrification in the automotive industry is another key theme, with HERE working on optimizing EV routing and charging solutions. Our VP of Research, Neil Shah was at the event, and we got to have a quick chat with Severin Bredahl-Banovic, VP, Head of Business and Solution Architecture at HERE Technologies.

He discussed the significance of private mapping, where companies can create custom maps for specific needs, such as supply chain logistics and private roads. The conversation also touches on event takeaways, including presentations by BMW and Daimler Trucks, which highlighted the cost savings potential of autonomous vehicles. Sustainability and its integration into corporate culture are also discussed. Severin also expresses excitement for the challenges and opportunities that lie ahead, and that 2024 will be a busy year for HERE.

The Interview:

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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.