According to the latest research from Counterpoint’s ODM/IDH/EMS tracker, shipments from ODM/IDH companies grew by 4% y/y (year-on-year) in 2019 against the declining trend in the overall smartphone market (-2% y/y). We had anticipated the positive YoY growth to continue in 2020.
However, the COVID-19 pandemic has been rapidly spreading across the globe since March, bringing a variety of uncertainties to ODMs’ business outlook. Following the restriction of commerce activities beyond China to the U.S., India, Europe, some South East Asia (SEA) and Latin America (LATAM) countries, a steep decline of the global smartphone market can be expected. Will OEMs cut orders to ODMs under the dismal market circumstance? Will ODMs fall from the positive path to a downward curve in 2020? Here is our analysis.
Exhibit 1: Counterpoint Research-Global Smartphone Market Changes
Source: Counterpoint Market Pulse Service Mar 2020
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